Value Propositions
Of Communication
Summary: Communication skills are in high demand but low supply in China, so their value is very high.
Demand for communication skills: Superior communication determines which firms succeed and which fail. Whether selling a product, raising capital, managing your staff or building relationships with clients, communication determines performance. Firms need good communicators, so demand is high.
Supply of communication skills: The Chinese education system teaches students hard skills, such as mathematics, sciences, languages, but ignores soft skills such as creative thinking and communication. As a result there is a shortage of Chinese with such skills.
Value of Communication Skills: High demand and low supply means that communication skills are expensive. Hiring people with such skills is increasingly expensive in China. This poses both challenges and opportunities for organizations, individuals and China itself.