Value Propositions
For China
Summary: Communication training helps China develop and prosper.
Challenge: China has grown rapidly due to its low costs. However, to continue to develop it must develop firms and industries that compete by adding value, not just cutting costs. High value-added industries require different skills - including excellent communication skills. If you are the lowest cost manufacturer selling at a low price, you do not need great communication skills to sell your product. However, if you want to sell a innovative, quality products at a high price, you must be able to convince customers of your product's value. However, communication skills are in short supply in China, so it is necessary to improve the communications skills of Chinese people. This is a major challenge for China's development.
Opportunity: Training can begin to improve communication skills and so promote China's development. Ultimately, the educational system in China may need to be reformed to equip students with the skills necessary to further China's growth, but that will take a long time. For now, the best solution is for organizations and individuals to invest in improving their communication for the benefit of themselves and China.