Communication Skills
Framing
We can think of any message as having content and a frame. The content consists of objective facts or logic. The frame determines how the content should be interpreted. For example, suppose you have a team member that has missed a deadline for some work. You could confront them like this "Why are you so unreliable?". This interprets the missed deadline as evidence that the person is unreliable and suggests that they should feel ashamed of this. Alternatively, you could ask them "How can we ensure you meet future deadlines?". This suggests that missing the deadline is a problem that you have to solve together. The facts are the same, but the interpretation is different. Which approach will be more effective?
Framing is very powerful because it often occurs without the conscious awareness of either party. If you have learned how to use framing effectively, you can control conversations without the other person being aware of what is happening. As in the example of the missed deadline, this can make for more effective communication.